Treadmills You Can Trust – Reebok Treadmills by Icon Health and Fitness

Cardiovascular exercise is essential to achieving and maintaining a healthy weight; therefore, purchasing a home treadmill is an excellent investment in one’s health. Home treadmills are suitable for walking, jogging, or running and they provide many features to enhance one’s workout routine. Reebok treadmills, manufactured by Icon Health and Fitness, are a popular choice among exercise enthusiasts. Because they carry the Reebok name, these treadmills are typically associated with quality and regarded as a superior piece of fitness equipment.Reebok treadmills by Icon offer a gym quality treadmill for use at home. Consumers should be aware that the Reebok treadmills found in gyms and other fitness centers are not manufactured by Icon; only Reebok home use treadmills are manufactured by Icon. While Reebok treadmills may be a little more expensive than other treadmills with similar features, the staying power of Reebok and the reputation the company has forged for itself may well be worth the extra expense.The average price range of a Reebok treadmill is between $1,000 and $2,000. Other companies may offer a similar treadmill at a lower cost, but in this economy consumers cannot be sure that a less reputable company will be around when services are needed in the future. With Reebok, consumers can be sure that their warranties will be guaranteed and the services their treadmills need will be available even several years from now.Many of the Reebok treadmill models offer a 2.25 or 2.5 HP commercial-grade motor. These motors provide the power that consumers need, and they allow individuals to exercise for extended period of time while providing efficient, reliable, and uninterrupted operation. These models also offer either a 20″ x 55″ belt or a 20″ x 60″ belt. This means that individuals have both the room and they power they need to achieve an optimal workout.Reebok treadmills allow users to adjust the intensity of their workouts. Some models have maximum speeds of 12 mph and inclines that adjust to 12%. These models also offered pre-programmed workout options and routines, and many have fans built into the console of the machine to keep users cool during their workout. Some even have built-in 7″ flat screen, cable ready televisions with built-in quality sound systems.Another important feature of Reebok treadmills is their adjustable impact absorption system. This system provides comfort while reducing the impact to the user’s joints. This helps users avoid injuries to their ankles, knees, hips, or other joints by reducing the impact typically sustained while walking, jogging, or running.Reebok treadmills provide consumers with the quality, value, and reliability that has come to be associated with the Reebok name. These treadmills offer consumers first-rate features that can enhance the user’s fitness routine, thereby increasing their overall health. Consumers are always encouraged to comparison shop before making a purchase. However, consumers should keep in mind that these treadmills are by the Reebok name, and sometimes a name can mean everything.

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Basic Principles For Making Money in Photography

Making money in Photography means treating it like a business. Consider these tips and watch your business grow.When you move from amateur to making money in photography, you need a professional image and outlook. Balance creative effort with commercial basics for a successful business.For many photographers a business in photography is more difficult than the shooting of photos. There is contact with people, business decisions, taxes, appointments, contracts, releases and a host of other business issues to deal with. Sometimes it is tempting to just close it out, get the cameras and go somewhere on a shoot that reminds you why you are a photographer. Sometimes you can do that, but when making money in photography is the goal it can not be all the time.This means the top two tips are related. Set your fee for profit. To do this you must know your expenses. Many give up on photography as a business because of the business end, which must be tended to. If you need to line up an accountant and promotion person do it, but these are two things that must be done in order to get your name out there. This needs to be done in order to get bookings to generate income.This seems like basic information but it is a tripping point for many who seek the creative side of photography and forget the business side the making money side which is needed in order to keep doing the creative side!It is also important to understand this need not be time consuming. Spend a half hour in the morning tending to promotional publicity things. The last thing before you turn in at night record your expenses and cash in for the day.Promotional items can be very affordable. A promotional magnet on your car, business cards (plenty of them!), perhaps a few ball caps with business name on them, calendar magnets to give to those who book shoots. This is under $80 and can be done right where you are at places like VistaPrint. Look professional!Have a sound portfolio available and an up to date website. Figure in these expenses as well as other ones that are smaller that are sometimes not considered. These may include:

the costs of maintaining your vehicle to get to shoots
expenses from batteries to equipment at the shoot
lights and electricity costs can add up
office equipment
Paper, toner for the copier, on down to paper clips and staples
In addition figure in a portion that is set aside for equipment. This is for new equipment or that which gets damaged and needs to be replaced and might be $10 on a $150 shoot. Only when you know what your normal expenses are can you come close to setting your fee.Those expenses are important because if you do not charge enough to make a profit you will not be in business long. You can not lose money forever! Talk to other photographers, find a specialty or niche.While you might be able to photograph anything, there is also credibility as an expert when you find your niche market. Some examples of specialty markets:

Wedding photography
Special events
Sports
Pets and animal
Scenic
Many that sound like a good idea – for example real estate – are not enough to turn a profit. With technology today’s cameras enable agents to do their own real estate photos at no cost which removes the profit for you. Consider your interests.Be honest with yourself about your likes and dislikes. If you really don’t care to be around children, specializing in photographing children, will be a chore and probably not your best use of time. As many have said: If you do what you love, you’ll never have to work a day in your life. What do you love to photograph? How can you market that?When you are pursuing a career that must bring in the money you may have to think outside the box. How much will you give away? Remember, in setting prices it isn’t just the shooting photos but also editing those photos which can be time consuming. How much time do you allow and do you charge extra for rush service?Some of these may not be an issue in the beginning, but setting a policy also keeps in check those who would take advantage of the situation. There are some general business books that can help in transforming your business but there are also some situations unique to photographers. It helps to have a mentor to discuss details with, whether this is a forum online or another photographerMaking money with photography can be a tough thing but with paying attention to details and planning for not just now but down the road can pay off both literally and figuratively speaking.

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Have You Thought Of Using Entertainment Marketing To Hook Customers?

“Entertainment Marketing” has not been taken advantage of very much by many brands and companies.How To Fulfill A Human Need?Hook your customers’ attention and persuade them to consume your products by fulfilling the human’s needs for entertainment.Now what is “Entertainment Marketing?” Here is a simple definition:Entertainment marketing is the strategy of creating, associating with and promoting entertainment and entertaining activities to excite, then engage the customer, while forming a high-profile, positive affinity with the brand to drive continuous profitable customer action.Other Marketing ApproachesSome other marketing terms that have been used by marketers, for example, are:Retail Marketing: Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products — Tracey Sandilands, Demand MediaContent Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.When it comes to marketing and attracting more customers, I observe many businesses, especially retailers, hit the wall. Usually, the strategy being employed tends to be more of what I call “sales marketing” which is offering services such as “discount coupons, freebies, sales, ladies’ nights, happy hour, special packages, birthday specials… “Those are strategies a business should keep using regularly, but after awhile, it loses its lustre with customers and in the end, it doesn’t matter much to them if they get another discount. I know this is what happens with me.Why Does Entertainment Marketing Work?But on top of that, a business should really look into the immediate elevation of your brand or product in the minds of the customer by associating itself with an entertainment idea or activity, whether it be an event, a performance, a song, a movie, an entertaining video, a game or contest, celebrity or public figure endorsements and appearances.Now, “entertainment marketing” probably works best for retail businesses, but it is not only applicable to B to C’s (business to customer), but often, bosses find that they also need it in B to B’s (business to business).McDonald’s is a ready example of a business that has kept customers coming in for years with entertainment marketing. Rather than keep “pounding on” (no pun intended) the ingredients or value meals for their burgers, McDonald’s is often your source for the current box-office movie premiums. Remember the “Hello Kitty” or “Minions” soft toy craze which saw alarming lines at McDonald’s? Well, we don’t need to ask McDonald’s to show us their daily sales report in order to know that they would have had jackpot sales that day!If, as a business, you are expecting the media to give you some coverage — unless you are an NGO (non-governmental organization), political or governmental organization, social or charitable benefit, cultural or educational association — do not expect the media to give you much time of day unless you advertise hugely with them.Now, many small medium enterprises (SME) might lament that you could not possibly afford the licensing or cost of bringing entertainment to your premises, or even being associated with big-time Hollywood films, like the McDonald’s example.Believe it or not, your customers will still be entertained by cleverly-executed concepts at much lower budgets. Therefore, don’t worry if you cannot afford the licensing fees for hit movies such as Star Wars or engaging top Hollywood or K-Pop superstars!The keywords to remember are Excite, Entertain and Engage — conceptualized and customized for your needs.Once entertainment elements are used to market your business, product or brand, the opportunity is very much bigger for:1) the media to report your stories,2) the customers to run through your doors,3) customers to bring friends and family along to enjoy fresh offerings,4) elevating your brand into a premier, go-to position,5) more public relations and networking,6) collaborations with and third-party endorsements from the media, celebrities, public figures and customers.

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